Peak Communications

Promotional graphic split into two sections. The left side has white text on a black background reading, 鈥淲hy work for a PR agency, When you can run one?鈥� The right side displays the PEAK COMMUNICATIONS logo with stylized blue mountain peaks above the name and an orange curved line below.Promotional graphic split into two sections. The left side has white text on a black background reading, 鈥淲hy work for a PR agency, When you can run one?鈥� The right side displays the PEAK COMMUNICATIONS logo with stylized blue mountain peaks above the name and an orange curved line below.
Three people seated around a round table in a meeting room. One person wears a black jacket with white text, another a navy blue hoodie working on a laptop, and the third a red shirt with glasses. A large screen behind them displays an Excel spreadsheet. The table holds water bottles and notebooks

The School of Communication & Media at 色控传媒 offers a unique capstone class experience to undergraduate PR majors.

The class operates as a PR agency that provides up-and-coming PR professionals with the opportunity to gain real-world experience in a classroom setting. The program is offered as an additional option to the traditional capstone course. While the traditional PR Campaigns class focuses on developing a public relations plan and presenting the work to a client, Peak Communications takes it a step further and allows students to work directly with clients to implement the plan and evaluate its success.

Peak Communications Application

Applications are currently closed, but typically are open in mid-September for the upcoming spring class, or in mid-February for the next fall class.

Frequently Asked Questions

  • Peak Communications is a unique capstone course for PR majors that gives students hands-on experience.  As part of this agency, will be able to develop and implement a campaign for clients and evaluate its success in real time. Not only does this class give you professional material for your portfolios, it also creates a testimonial to relay to a future employer.
  • In a traditional campaigns class, you and your team will work to develop a public relations campaign for a specific client. At the end of the semester, you present the campaign plan to the client. In Peak Communications, you will spend a small part of the semester developing a campaign plan for your client, but a large part of the semester will be spent implementing the plan. You will coordinate all activities, collateral, deliverables and other components of the campaign to actually implement the plan and put it into action. This also gives you professional materials to add to your portfolio as you enter the workforce.
  • You must complete Public Relations Writing (PR 3375) and Communication Research Methods (PR 3435). You must also have earned a minimum of 90 credit hours and be a declared Public Relations major.
  • Of course! The selection process will be competitive, but we look for individuals that can bring specialized talents to Peak Communications. A good agency includes 鈥渟pecialists鈥� as well as 鈥済eneralists,鈥� and this agency is going to be more than just good.
  • No. However, we anticipate a competitive selection process, so if your grades aren鈥檛 competitive, you should be able to show other areas (e.g., work-related experience, previous work samples) that demonstrate your ability to make a strong contribution to the team.

  • In the Spring, the agency will meet on Wednesdays from 12:30鈥�3:15 PM.

  • Applications are currently closed, but typically are open in mid-September for the upcoming spring class, or in mid-February for the next fall class.
  • Be on the lookout for the Application link under "Peak Communications Application" in mid-September.

  • Contact Dr. Tom Vizcarrondo at tvizcarr@kennesaw.edu. You can also follow The School of Communication & Media at Kennesaw State on Twitter @色控传媒_SOCM and Facebook @ksusocm for updates on application deadlines.